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The Sewing Room

2434 Webb Ave
Alameda, CA, 94501
510 332-9807
Building CONFIDENCE through Sewing

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The Sewing Room

  • About
    • Home
    • FAQ
    • Instructors
    • Praise
    • Gallery
    • Contact
  • Shop
  • Classes
    • Classes
    • Adult Sewing
    • Weekday Schedule
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Sewing for the Holidays! Our Store Window Display (and the Downtown Alameda Holiday Window Contest)

December 3, 2018 Jennifer Serr
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So excited to share what’s been happening in the Store Front! While it’s not my normal Vintage sewing, we did add a vintage twist to the Window Display at the Sewing Room. There is a contest, which started last year, in our Downtown Alameda Business District. Sponsored and run by the folks over at Digifli, the Downtown Alameda Window Contest has really encouraged downtown merchants (such as myself) to participate in making our town more Festive during the Holiday Season.

One of the reasons that I LOVE this contest is the collaboration with the local Art Community. Each of us either choose a local artist or we are assigned an artist to help with our window. I mean, what a great way to give artists exposure and also to give the businesses the opportunity for a little help with their window.

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I was lucky enough, this year to pair up with a GREAT friend who really “Gets” both me as well as my business. JoAnne Yada also known as Ms. Y and owner of Art with Ms. Y, and I teamed up together in a wonderful collaboration. She created an awesome Pinterest Board for inspiration and I immediately saw her vision.

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She was really going for a Mid-Century Gingerbread inspired look and I knew I could meet her enthusiasm with a couple of pieces made especially for the window. It took a little extra time (about a week) to make a dress, doll dress and apron and I’m happy with the way the 3 pieces turned out.

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JoAnne brought in her darling “Sister” machine and then made most the other accessories, including these zipper trees, Spool dolls, Falling snow balls and stuffed cupcakes! I had the cookies on hand, already made up and JoAnne put the window together.

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The tops of the trees are pin carousels, and the zippers are pinned onto styrofoam cones. I love all the little details she added as well as her use of store product. So Cute!

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It’s a little hard to see everything in the daylight photo because of all the reflections on the glass.

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the finished look is completely enchanting. JoAnne is really TALENTED and also very Fun. She’s also holding a Holiday Putz Workshop here at The Sewing Room on Saturday this week. You can get more information about that and RSVP over in the Facebook event she created for the class.

There is more information on the Downtown Alameda Holiday Window Contest , Cocoa Crawl and information on how to vote on the Downtown Alameda Website , You can stop by our shop for a ballot (to be dropped off in Santa’s Box over at the Alameda Movie theater), Or you can grab any of shop photos from this post and put them on Facebook or Instagram with the Hashtag #DAHWC.

Please consider voting for our Window. You will be supporting a local artist and small female owned business. Winning ARTISTS receive a gift certificate from Flax Art Supplies and a monetary prize from the Downtown Alameda Business Association.

Wishing you all a Happy Holiday Season filled with Joy! Until next time,

Happy Sewing!

xo Jennifer

In the sewing room, vintage style Tags vintage holidays, vintage decor, holiday window contest, downtown alameda, Window display, Holiday Crafts, holidays, the sewing room, the sewing room alameda, art with ms. Y, artwithms.Y, joAnne Yada, zipper trees, gingerbread dress, gingerbread apron
← Etsy Gift Guide for Vintage Makers and the Vintage Enthusiast in your lifeBra Making 2.0 - Inside our Bra Making Class with Linda Sepeda →

Meet Sewing Room Owner Jennifer Serr

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Hi, I'm Jennifer !  Owner of The Sewing Room and the host for these blogs. I love everything about sewing and fashion and have been doing it professionally and personally my whole life.

  Inside my blog(s)(yes, there will be more than one), I hope to give you some insight to the fashion world as well my daily design & sewing practice (which tends toward the Vintage).

Please feel free to leave comments and ask questions.  I'm here to help you with fashion design, sewing projects , the pursuit of better fitting clothes and to help you feel more confident while doing all of those things!

We were named as one of the best Vintage Sewing Blogs by Nostaliaville!   Visit the post here.

We were named as one of the best Vintage Sewing Blogs by Nostaliaville!

Visit the post here.

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Voted Best Sewing Circle 2018 in Alameda Magazine

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The Sewing Room

2434 Webb Avenue, Alameda, CA 94501

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