Curriculum:

• Fashion Sketching & Illustration Techniques

• Mood Board Development & Beginning Conceptual Design

• Collection Development

• Apparel Sewing Techniques

• Garment Construction

• Flat Pattern I & II

• Garment Draping 1 & II

• Beginning Textile identification

Results:

One-Two finished garments - per semester (Fashion Sewing Students) &

Portfolio of Seam and Hem samples

Library of 1/2 Scale pattern mockups - Flat Pattern Making Students

Portfolio of Textiles - Textile Identification Book with Swatches Fashion Sewing Students

Portfolio of Sketch and Design including Flat sketches, illustrations and mood boards. Fashion Design and Illustration Students

We Recommend:

Results are based on Semester Long Commitment - 3 (two-hour) classes per week (Sewing, Pattern Making and Illustration) but we understand this isn’t possible for every student. Students may choose to come to two-four classes per week . After accepting applications for the semester-long course we will consider adding monthly spots if there is space.

3-5 hours of sketching homework per week

Ages 10+ for Fashion Design & Ages 13 - Adult for Fashion Sewing and Pattern Making Classes

Wednesdays

• Fashion Design & Illustration - 3:30-5:30

• Creating Fashion with Procreate - for Teens and Adults 6-8pm

Thursdays

• Fashion Sewing - 3:30-5:30

• Custom Block Set Drafting (for your body measurements) 6-8pm -

Fridays

• Costume Design 6-8pm

The Sewing Room Alameda is my third attempt at learning fashion illustration. I’ve taken fashion illustration classes before. Once at a local community college and at an apparel design school. I have learned so much more at The Sewing Room (Alameda) than I did at both the schools put together. Julie Ann is a awesome teacher. You can tell she’s an experienced well seasoned teacher. The classes online are small so Julie Ann is able to attend to each student’s individual needs. She acknowledges her students growth and improvements and gives praise. She breaks the information down so that it’s easy to understand and retain. The classes are cohesive. The fashion illustration classes are offered online (zoom) and in person. I recommend the fashion illustration class at The Sewing Room!! -

Marie E.

I just wanted to take a moment to tell you how much Ezra is enjoying your class!  It's truly the highlight of his day :) He's tried many things from skateboarding to basketball to YouTubing, but nothing really stuck.  He never seemed truly happy doing those things, as if he were just doing them because all the other kids did them and he thought "that's what 10 year old boys should like to do".  But he has been into fashion since birth.  When he was 3 or 4 he asked for white clothes from head to toe, then he drew all over them with sharpies.  He's always spent more time than any of us picking out outfits in the morning, they have to be just right.  So it was so exciting when we found The Sewing Room!  He's already learned so much, and gained so much confidence...which he was sorely lacking. - Tom Stone

As a middle schooler, I tried my daughter, Nyah in activity after activity. . .softball, volleyball, dance, gymnastics none of these activities were appealing to her. I had almost given up with getting this shy 12-year old into anything and had resorted to her staying home while her peers enjoyed after school activities. It wasn’t until I tried one last attempt to get her connected, that I stumbled upon Jennifer Serr’s, sewing classes. This was the turning point for Nyah, not only did she enjoy the classes but eventually continued to pursue her love of sewing at OSA in the Fashion Design department. Now a graduate of OSA and freshman at UCLA, she continues this love of sewing and fashion as a student in UCLA’s costume design department. Thank you Jennifer for supporting Nyah with discovering her passion. - Nedra Ginwright

“Jennifer inspired my love of sewing and taught me how to help others improve their skills as well. She gave me the tools that I needed to be able to envision and create my designs and make them look tailored and professional. Both my sewing skills and my pattern-making skills were greatly improved during my time at The Sewing Room and I attribute that to Jennifer and her own passion for design.” - Lily

Jennifer Serr

Fashion Studies Program Director

If you get into the HEART of what I really do and why, you’ll find I teach my students how to be fashion designers. I teach them the skills they need to fulfill their dreams big or small. I guide them and help them build these skills which gives them CONFIDENCE. I also give my students the opportunity to learn skills they might not learn until they go to COLLEGE. This give them a “TASTE” of what THAT might be like.

Before opening The Sewing Room in 2012, I spent over 15 years working as a Technical Designer for brands Gap, Banana Republic, Old Navy, Pottery Barn and Coyuchi. During the years that followed my technical design career, I owned and operated Jennifer Serr Couture Bridal and taught Pattern Making in the Fashion Department at California College of the Arts, in addition to building the business I have now.

It’s my true passion to share what I know with Young Designers. I understand the obsession with fashion, clothing and how it all gets made.

Julie Ann Brown

Fashion Illustration and Design

Since earning her BFA in Fashion Design at Otis, she has spent the last twenty five years creating swimwear collections in Southern California for labels such as Girlstar, bebe,Lucky Brand, Betsey Johnson, ále by Alessandra Ambrosio, Soluna and Isabella Rose. These designs have been featured in many publications including Vogue, GQ, Elle, Harpers Bazaar, and Sports Illustrated.

She has designed her life to be a constant output of creativity so that most of her time is spent making art, taking pictures, dancing, and sharing her knowledge with others. She loves to draw women and has been profoundly influenced by the works of René Gruau, Alphonse Mucha, Alberto Vargas, David Downton and Ruben Toledo.

After working with Julie Ann over the last several years, I’ve found her to be a skilled and passionate instructor. She teaches her students how to “SEE” and then layers on more with each lesson.

Christine Knobel

Fashion Sewing and Pattern Making

Christine works as a freelance designer, seamstress, and instructor in the Northern California Bay Area. She’s taught fashion and textile courses at the University of California, Davis in the Department of Design.

Christine has also worked as an instructor at Arizona State University in the Herberger Institute for Design and the Arts.

While at UC Davis for her M.F.A., her thesis focused on fashion sustainability. She studied dyeing methods, textile life cycle assessments, and ultimately dove into biotextile design. Her work there led her to Make: where she's been sharing her research on kombucha textiles and cosplay.

As a fashion designer she's worked professionally in pattern drafting, loungewear design, textile print design, and with private clients for cosplay design and construction.

Her cosplay work has been featured by Marvel Comics, and seen on such sites as Vanity Fair, LA Weekly, and the Daily Mail UK. Christine has a passion for fashion, from fiber, yarns, textiles, to the rich history of the garments we wear.