How to Etsy

Ages 18+ / $1500 for the Semester - $200 Off through December 31st

Online via Zoom - Saturdays 9am-11am January 21st-May 20th

(No Class 2/25, 4/15 or 5/13)

Final Class will be an IN PERSON photo lab at The Sewing Room - May 20th 3-6pm

Instructor: Julie Ann Brown

Etsy is the biggest e-commerce site for selling unique and creative goods. Whether you are creating as a side hustle or as your main bread and butter, you should be a part of this exciting marketplace. In this course, students will not only learn the step-by-step process of starting their own shop but the strategies involved in its success.

Julie Ann started selling on Etsy in 2014 and has been a shop contributor to The Sewing Room Alameda and Lacis Museum of Lace and Textiles since 2020.

In this course students will learn how to:

  • ship with ease (you need a scale)

  • manage inventory

  • create a marketing plan

  • earn star seller status

  • incentivize repeat business

  • photograph their work

  • customize the look of your shop

  • get paid

  • create, edit and optimize a listing

  • create compelling photos

  • get the price right

  • manage offers, discounts, and sales

About the Instructor

Julie Ann Brown has been teaching Fashion Illustration and Design at The Sewing Room in Alameda since 2019.

Since earning her BFA in Fashion Design at Otis, she worked in Southern California for two decades designing swimwear for labels such as Girlstar, bebe, Lucky Brand, Betsey Johnson, ále by Alessandra Ambrosio, Soluna and Isabella Rose. Her designs have been featured in Vogue, GQ, Elle, Harper's Bazaar, and Sports Illustrated.

Rave Reviews!

About The Sewing Room

At THE SEWING ROOM we specialize in Apparel Sewing and Fashion. Our instructors have experience with garment fit, construction, design in both the fashion industry as well costuming. Our Fashion Studies Program is an accelerated Fashion program for Middle, High School & Adult Students. In this semester long program, students learn the fundamentals of Fashion Design while being taught & mentored by industry professionals.

Through this program, students build a strong foundation of fashion centered skills while building their portfolio(s) and preparing for deeper study.

Jennifer Serr Owner and Lead Instructor at The Sewing Room, had a career in the fashion industry for two decades before opening shop. Jennifer is also Owner and Lead Designer at Bonjour Teaspoon Patterns - A sewing pattern company specializing in "Classic Style for the Modern Girl & Her Doll". She is also AUTHOR of the Book Sewing Camp Power.

"I started teaching students and about fashion and sewing almost two decades ago. I knew what it was like to have a burning passion to create well fitting, beautiful clothing, and wanted to share my skills and expertise with like minded people. Because I started sewing and designing when I was 7 years old, I know that there are very few boundaries for what drives a person to pursue a calling. Sewing and Fashion are my favorite things and I'm excited to share this expertise and passion with those who consider it their passion as well!"